A few months ago I released an article entitled “Why You Need a Website and Not Just Social Media”, yeah, I know it’s a little long but it’s pretty straight forward. Many business owners are doing business only from their social media pages, and this is an absolute “no no”. You can check out the article to learn more about why . Social media is a great way to connect with your customers, and it becomes a vital asset to your business when coupled with your website.
By integrating social media into your website, you are able to drive more traffic to your website because social media gives you the ability to reach a broader audience and increase your brand awareness. More traffic leads to a boost in sales and conversion rates. Social media integration also helps to increase customer engagement with your business. It helps to personify your brand and present scenarios in which customers can relate and encourages them to interact. A customer who feels encouraged to interact, will produce content that will service as a promotional tool and attest to your brand’s reputation, quality and image. Social media can also help with your marketing research and provide insight on your customer base. You can utilize the data from post engagements to determine what content fuels customer interaction.
A customer who feels encouraged to interact, will produce content that will service as a promotional tool and attest to your brand’s reputation, quality and image.
There are a number of ways to integrate social media into your website in order to reap the benefits offered.
One of the most common ways to integrate social media into your website, is the use of social media buttons. These are commonly found in the footer, scrolling sidebar, sometimes the header and throughout the content (usually right below the closing of an article or product information). These buttons allow website visitors to connect or share your content on their social media pages.
Social commenting allows users to log into their social media account (most commonly Facebook) and engage in a discussion about the content on your webpage, be it an article or a product. The comments rated for most relevant, which are displayed at the top of listed comments on your webpage for others site visitors to see.
You can embed a live feed from your social media account that displays your most recently posted content as well as share customer generated content all in one place on your website.
Both your website and your social media pages are important tools that help you connect and grow your business. Coupling the two together gives you leverage in marketing your business and building relationships that increase brand visibility and sales. Though one could work without the other, integrating social media on your website offers benefits that will help you better influence and engage the market.
