Bible Heroes is a start-up business that was in need of branding and a website to sell their products. The owner had a vision for what he wanted the business to represent and who his target audience would be, but he did not know exactly how he needed to position his brand in order to reach that audience. We did an initial design and launch in 2022 but the owner wanted to shift the focus of the business and was in need of a total rebrand.
We started by establishing the brand, goals and customers. We did some branding strategy exercises to define the brand, create customer profiles and defined goals that would help align the brand with the customer’s needs.
Through the branding exercises, we were able to establish what the look and feel of the brand needed to be and used this as a guide to develop the logo. Defining the brand, customers and goals also allowed us to begin developing the content we needed. We created a tagline, brand positioning statement, and copy for the website that could also be used for other marketing and promotional materials.
After developing the content, we devised the perfect layout and design for the website, the would complement the brand. We first designed wireframes that would serve as the blueprint for the layout and then a mockup to get the look and feel of the site. The last step was developing the site based off of our plans and testing everything to prepare for launch.
This project was a lot of work but the client and myself were very happy with the results. We produced the brand from “head to toe” with a dash of marketing to top it off; the logo, website, videos, newsletter templates, free downloadable coloring sheets, and images for social media marketing. The website includes e-commerce and loads of engaging content: a coloring book game, downloadable coloring sheets, and videos. Our initial brand strategy session was the key that helped us find the focus for the brand and everything that was needed to successfully implement this project.
We have developed a great partnership with S. Mays Designs over the past few months. We appreciate all of their hard work, dedication, creativity and attention to details bringing our vision to life.
