The Experience Factor Website Design

After defining the structure of the layout, we utilized the content plan and images from the mood board to create a mockup of the site. This allows the client to see what the “The Experience Factor” website will look like prior to development. Upon approval of the mock-up design, I began developing the website using the Word Press platform. This would allow my client to make any necessary changes to content after development. Several of the image provided by the client were low quality and/or were different sizes so images editing had to be done before they could be utilized on the site. We incorporated high quality images that present a fun and adventurous mood, general information and calls to action (join the mailing list and learn more about upcoming trips). There are interactive elements included that help to maintain the user’s attention and promote the client’s site goals.